Francine Paris: elegance and modernity in sight

Francine Paris is a new women's clothing brand designed to be worn both on the golf course and in the city. It's aimed at the modern woman who wants to go from the office to the green without having to change outfits.

A concept between elegance and technicality

The brand responds to a simple observation: golf lacks a feminine, elegant, and contemporary line. Where tennis-inspired sportswear dominates, Francine Paris offers clothing that combines chic and comfort. The cuts are loose, the lines clean, and the colors understated, while the technical, lightweight, and stretchy fabrics allow for optimal freedom of movement. The goal is to offer an outfit that adapts to all times of the day, without compromising on style.

An inspiration inherited from an icon

The brand's universe is inspired by Francine Tollon, an iconic golfer of the 1930s and 1940s, a multiple-time French champion. With her natural elegance and slender stature, she made her mark on the history of French golf alongside Simone Thion de la Chaume. Beyond her sporting successes, Francine Tollon was also a model, embodying a vision of refined femininity that now inspires this new line.

A passionate creator

The project's originator is Anne Desfilis, a golfer for 35 years and a former member of the French amateur ranking. After studying in the United States, where she played for Tulane and Miami universities, she earned a BBA in marketing. An entrepreneur at heart, she had already founded a first company dedicated to women's well-being before the health crisis. In 2023, she decided to create Francine Paris, in tribute to her godmother Francine Tollon, whose elegance had fascinated her since childhood.

Launch planned for 2026

The first spring-summer collection will be released in 2026. It will be available primarily online starting in September, but will also be available in select pro shops and, eventually, in the Japanese market. A winter collection is already in preparation, confirming the brand's ambition to quickly establish itself as a leading name in women's golf clothing.